The latest brand to jump on the Indian rock band hunt bandwagon is fizzy drink maker Sprite. Joining a long list of unimaginatively titled (we’re still to find something that beats “Kurkure Desi Beats Rock On with MTV” though) talent hunts is Sprite Music Rockers. Yes. Sprite. Music. Rockers.
Unnecessary double emphasis name aside, the payoff for bands who take the plunge in this contest is an opening slot on a six city tour for “iconic bands”. These “iconic bands” include Them Clones, Bhoomi, Encantada and Luke Kenny.
To enter, your band has to upload a video, which people will vote for. The band with the most votes wins.
Gig dates
Pune: Luke Kenny: 7th, 8th, 9th Dec
Chennai: Encantada: 10th, 11th, 12th Dec
Mumbai: Luke Kenny: 10th, 11th, 18th Dec
Hyderabad: Luke Kenny: 14th, 15th, 16th Dec
Delhi: Them Clones: 14th, 15th, 16th Dec
Bangalore: Bhoomi: 16th, 18th, 19th Dec
More details at this typo rife website.
Other ‘09 Indian rock talent hunts – Sennheiser’s Shankar Ehsaan Loy thingy, ibibo Rising Rock Stars of India, Kurkure Desi Beats Rock On with MTV, and the Resonate Music Award. Channel V’s Launchpad is our pick of all these. What’s yours?
One Comment
Why Luke Kenny? What the hell? That sorry excuse for a man has his dirty soiled fingers in so many otherwise decent pies. How?
2 Trackbacks
[...] This post was Twitted by paperslut [...]
[...] to Fastrack for creatively scoring a fun brand-indie integration. We’ve seen way too many #fails to know that this one’s a #win. Blog, Bookmark, [...]